Each season the Max Azria brand identifies an aesthetic inspiration that informed everything from the colours to the textiles used to create its runway collection. When the time came to introduce the new season to the world, a brand book was created to reveal the ad campaign images and articulate the creative inspiration behind the looks.
For the Fall 2009 collection, photographer Deborah Turbeville captured the look. These are the words that accompanied her stunning images:
Finding inspiration in the varied passions of women, the Fall 2009 Max Azria collection explores the ethereal seduction of the dark side. Shades of ochre and plum punctuate a tonal palette of rick black and antique whites, while decadent drapes of lace, silk and velvet complete a fluid silhouette that liberates the visionary spirit.
The poignant work of renowned photographer Deborah Turbeville explores the perceived contrast of beauty and separation with a defining, evocative aesthetic. The graceful femininity of this collection moves effortlessly through a barren landscape, finding expressive freedom in a melancholy solace. The images capture the sensual union of light and dark found at the heart of every artist.