Ignite a Revolution

To introduce its new brand identity and mission as a biotechnology company dedicated to the passionate pursuit of what’s possible in life sciences, Fluidigm tapped motion artist Emrah Gonulkirmaz to create a dynamic visual expression of their vision. I wrote the words he set in motion, which became the anthem for the company:

We are creatures of change, evolved over lifetimes

It’s a complex journey, but together

We can seek understanding

Engage one another in inspiration and ideas

Simplify the quest to find a new way forward

Declare ourselves explorers of the limitless unknown

And move beyond change

To ignite a revolution.