In 2015 the life sciences pioneer Fluidigm introduced Polaris, a machine that enabled scientists to combine acute dose-response and time-course studies with complete molecular readouts in order to fulfil a wide range of functional genomic applications. This was a revolution in genomic and biological studies, one that let the scientific community take a collective step forward toward a cure for common diseases including cancer and diabetes.
A machine of this magnitude deserved an equally transformative presentation. Designed by famed industrial designer Yves Béhar, with an intuitive touchscreen interface created by fuseproject, Polaris took a bold step away from the look of traditional lab machines. We wanted to do the same with the marketing materials, beginning with a sleek, beautiful brochure that properly introduced Polaris to the world.
To compliment the stunningly minimal product photography by Mark Serr, I developed concise, clear copy that challenged the reader to imagine what they could do if they had the technology — because now they did.