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Simplify the Routine

When life science technology leader Fluidigm introduced a new sequencing workflow for their C1 single-cell processor, they were looking to get noticed in an area of biology that was new to them: Clinical Genomics. The major benefit was the ‘walkaway’ nature of the workflow. What previously took hours or even days of manual work could […]

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Fluidigm: Take Aim

A leader in life science technology, Fluidigm designs, manufacturers and distributes laboratory machines that enable researchers to look deeper into biological and genetic mutations, to better understand and treat disease. This ad campaign was designed for the immuno-oncology sector and highlighted the ability of Fluidigm’s C1 system to identify single cells within a larger cell […]

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One Cell at a Time

Pioneering life scientists use biological sequencing machines like the C1 from Fluidigm to study cellular growth and pathology to better understand how diseases like cancer, lupus, diabetes and many others affect cell populations. The ability to look at individual cells, rather than making assumptions based on a whole population, is enabling unprecedented understanding of these […]