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Blogs

The Case for Connection in the Digital Age

The spread of modern technology and its ability to provide us with instant information and communication has transformed our world. Everything from friendship and entertainment to education and industry looks different in the Digital Age. Yet, for all the widespread benefits of this transformation, we’re only beginning to recognize the potential downsides and their effects […]

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Blogs

How to Catch Up in the Robotics Revolution

In 1961, workers in the General Motors plant in West Trenton, New Jersey, stood back and watched as a robotic arm lifted pieces of scalding hot metal from a die casting machine—a modest movement that previously posed a very real health and safety risk to the workers. The machine was called Unimate, built seven years […]

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Blogs

Prioritizing Data Visibility in a Security-Focused World

Compliance, performance, efficiency—it can be tough to prioritize goals within a global data management strategy. Depending on your yearly objectives, regulatory demands, and market opportunities, data quality and security can seem more urgent, complicated, or beneficial in widely varying ways. Continually developing technologies, like cloud-based services and process automation, have enabled multinational companies to recognise the […]

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Blogs

One Artist’s Scientific Method

Fabian Oefner exposes beautiful unseen moments of daily life Fabian Oefner’s work catches your attention. Check out any of his vivid psychedelic images, and you never know what you’ll see. Maybe it’s a coral reef glowing fluorescent below the surface of the sea. Or an inky black sky filled with stars. Some might see a […]

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Case Studies

Groupon Goes Global

Created to showcase the dramatic payroll transformation project undertaken by Groupon, this case study details how the global e-marketplace leader consolidated all international payrolls onto the CloudPay platform. In addition to the case study collateral below, we produced a video version, viewable here, and a podcast episode discussing the challenges and benefits of the project.

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Collateral

CloudPay One-Pagers

Whoever said “if I had more time I would have written you a shorter letter” may have been a SaaS copywriter. Attempting to capture the depth of an innovative, comprehensive technology solution and clearly communicate its value to potential customers on a global scale in a concise, easily digestible collateral piece is a true challenge. […]

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Podcast

Payday: Global Payroll Podcast

In 2018, payroll service provider CloudPay introduced the first podcast focused exclusively on global payroll. I developed the episode format and channel copy, produced the first several episodes, and established publishing procedures. Payday is available on all major podcast platforms, including Apple Podcasts, Spotify and Google Play. In addition to the microsite paydaypodcast.net, where listeners […]

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Collateral

LSM: Choose Your Baler

LSM is a little company with a big, strong, never-quit heart. They make balers used by major companies and little corner shops all around the world to help better manage their waste and recycling. As part of their rebranding project in 2016, I created a series of brief ‘free guides’ to be downloaded from their […]

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Case Studies

FFI and Emisoft: Environmental Defence

Emisoft helps the Norwegian Defence Research Establishment measure environmental impact & achieve enviable sustainability goals. In the spring of 2005, Norway’s Minister of Defence, Kristin Krohn Devold, stood before members of the press addressing questions about the country’s armed forces training when a reporter asked, “Do you have access to data for environmental emissions from […]

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Blogs

What Payroll Looks Like in the ‘Best Countries for Business’

Since 2007 the industry-leading business magazine Forbes has ranked the world’s largest economies in order of business friendliness. The annual report draws on data available from multiple renowned sources to evaluate 161 countries according to 15 different factors ranging from taxes and technology to personal freedom. To create their 2019 list of the Best Countries for […]