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Blogs

The Long Game

How John Daley leverages mass cytometry in his 36-year career fighting against cancer One day in 1979, a young biochemistry graduate answered an ad in the Boston Globe: “For those of you who want clinical relevance in the work you’re doing, we have an immediate opening available for a graduate biophysics background or relevant experience to […]

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Ads

Simplify the Routine

When life science technology leader Fluidigm introduced a new sequencing workflow for their C1 single-cell processor, they were looking to get noticed in an area of biology that was new to them: Clinical Genomics. The major benefit was the ‘walkaway’ nature of the workflow. What previously took hours or even days of manual work could […]

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Ads

Fluidigm: Take Aim

A leader in life science technology, Fluidigm designs, manufacturers and distributes laboratory machines that enable researchers to look deeper into biological and genetic mutations, to better understand and treat disease. This ad campaign was designed for the immuno-oncology sector and highlighted the ability of Fluidigm’s C1 system to identify single cells within a larger cell […]

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Video

Better Science: SNP Trace and RUCDR

In this profile video, Dr. Andrew Brooks and the team at RUCDR explain how the speed and accuracy of Fluidigm technology makes their mission possible. Producers: Colleen Maloney, Uli Cohen Director: Alec Cohen Agency: Moving Pictures

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Video

Ignite a Revolution

To introduce its new brand identity and mission as a biotechnology company dedicated to the passionate pursuit of what’s possible in life sciences, Fluidigm tapped motion artist Emrah Gonulkirmaz to create a dynamic visual expression of their vision. I wrote the words he set in motion, which became the anthem for the company: We are […]

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Video

Discovering Immune System Markers with CyTOF

In this video, Dr. Brice Gualdillière of Stanford explains how he used the revolutionary CyTOF 2 system, from Fluidigm, to identify new molecular markers that can predict surgical recovery times. CyTOF 2 enabled him to take a system-wide approach to identify markers of interest, then use a different methodology on the same instrument on specific […]

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Infographic

One Cell at a Time

Pioneering life scientists use biological sequencing machines like the C1 from Fluidigm to study cellular growth and pathology to better understand how diseases like cancer, lupus, diabetes and many others affect cell populations. The ability to look at individual cells, rather than making assumptions based on a whole population, is enabling unprecedented understanding of these […]

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Articles

To the Manor Born

Gareth Neame follows his destiny to the worldwide smash Downton Abbey “Sorry, I’m pausing one moment,” Gareth Neame says with a slight laugh. “I’ve literally never done this, but I’m getting last night’s ratings for Downton while I’m on the phone here.” Downton Abbey, the award-winning series that Neame developed and executive-produces under Carnival Films […]

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Articles

Secret History

Producers Brian Falk and Greg Shapiro Unveil The Conspirator There’s a lot you probably don’t know about the assassination of Abraham Lincoln. That there were coordinated attacks on the Vice President and Secretary of State. That the plot was originally to kidnap the President, not kill him. That Lincoln wasn’t supposed to go to the […]

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Catalog

Max Azria, Fall 2009

Each season the Max Azria brand identifies an aesthetic inspiration that informed everything from the colours to the textiles used to create its runway collection. When the time came to introduce the new season to the world, a brand book was created to reveal the ad campaign images and articulate the creative inspiration behind the […]